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Europe’s first SXSW lands in our creative neighbourhood

In its successful London debut, SXSW brought the energy in a five-day festival consisting of everything from mentoring sessions to live music, set across Shoreditch’s most iconic venues.

From the future of AI to immersive arts, global experts tackled the big ideas shaping our world. Debates, panels and performances were led by industry shifters including Idris Elba, Gillian Anderson, DeepMind’s Demis Hassabis and Mayor of London Sadiq Khan.

Shoreditch provided the perfect backdrop to the event, its creative spirit not just on show, but at the heart of the conversation.

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